Valued at $50M, Body404 wants to bring Chinese indie brands to the world

At first glance, Body404’s indie designer collections are reminiscent of retro-90s looks of acid-house colors and baggy denim (disclosure: fashion terminology is way out of my area of expertise). Or they are something that you’d imagine Billie Eilish and her Gen-Z followers would wear. Unlike throwaway fashion, the clothes seem to be designed to last … Valued at $50M, Body404 wants to bring Chinese indie brands to the world Read More » The post Valued at $50M, Body404 wants to bring Chinese indie brands to the world first appeared on PRP Breaking News and Top Stories.
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